When #planning, I'm big on making things measurable. Michael Wilkinson's guidance to use INFINITE verbs for goals, QUANTITY verbs for objectives, and FINITE verbs for projects has been helpful for not just strategic planning, but also #emergencymanagement planning.
It may sound like semantics, but really working w/ stakeholders to be selective about the wording in action plans has increased buy-in, understanding, and likely implementation.
See "The Executive Guide to Facilitating Strategy" for more information.